A Case Study of Dell Supply Chain Management - 4601 Words

------------------------------------------------- ------------------------------------------------- A Case study of Dell supply chain management Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se Date Summary Dell’s supply chain is typical paragon among the computer manufacturing industry. The advantage of supply chain lead to a rather strong marketing performance for dell than it ever had been. This paper takes an overview of Dell’s supply chain and strategies used in supply development. Generally, three sections are involved in the analyses which are build-to-customer strategy,†¦show more content†¦And what’s more, the way of direct sale creates close relationship with each individual customer with the help of specific customer segmentation, which makes Dell knowing about the end user’s wants and preferences which allow the Dell to customize their orders and a more accurate and quickly responses to market. So the Dell can gain great source of competitive advantages by adding more add-on products and services which just fit the customers’ needs and thus gain a better customer satisfaction. And in order to dealing with such vast number of custom ers individually, a comprehensive system for the information change through the internet is needed to maintain the sustainable growth with the Dell. (Areti Manataki, 2007ï ¼â€°And the Dell’s direct sale model eliminates the bull-whip effect efficiently. Bull-whip effect is a phenomenon where orders to the supplier have a larger variance than sales to the buyer, and distortion of the demand propagates upstream members in an amplified form. In other words, it is demand distortion and variance amplification. Bull-whip effect is caused by two kinds of causes: operational causes and behavioral causes. Operational causes consist of demand signal processing, order batching, rationing game and price variations (Lee, Padmanabha and Whang, 1997) Bull-whip effect will still exist even operational causes are removed. Because decision makers always underweight the supply lines when they areShow MoreRelatedSuppliers And Supply Chain Management1580 Words   |  7 PagesASSIGNMENT #1:Suppliers and Supply chain management Submitted by Vishnu Gandhamaneni Student Id: 30129773 LECTURER TUTOR: Mr. Gopi Krishna Akella â€Æ' Table of content 1.Abstract 3 2.Introduction 3 3.Basic principles of SCM 4 4.Advantages of SCM 4 5.Problems on SCM 5 6.Solutions of SCM 5 7.Case study description 6 8.Conclusion 8 9.References 9â€Æ' A Complete Study of Suppliers and Supply Chain Management in E-Commerce Vishnu GandhamaneniRead MoreE Business : The Origin Of Electronic Business1384 Words   |  6 Pagesapplications have been created to help the e-business model into practice, such as supply chain management(SCM), customer relationship management (CRM), E-procurement, E-marketing and so on. Nevertheless, a large number of firms failed in e-business. In this essay, four successful e-business case studies will be discussed to analyze the impact of e-business on different large enterprises, namely DHL, LEGO, Dell and Tesco. DHL CASE STUDY DHL is found in 1969 in San Francisco by three founders, Adrian DalseyRead MoreIntroduction to Supply Chain Management System: Dell Computer Corporation1451 Words   |  6 PagesIntroduction to Supply Chain Management (SCM) System Supply chain management (SCM) is the combination of activities which help a company to improve the methods to make a product or service and deliver it to customers. (Larson, 2004) SCM encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management activities. More importantly, it includes coordination and collaboration with other people who are associated with the business likeRead MoreHow the Internet is Enabling Dell to Reinvent E-Commerce1632 Words   |  7 Pagesï » ¿How the Internet Is Enabling Dell To Reinvent e-Commerce Dell Computers initial business model concentrated on creating build-to-order personal computers to customers specific needs. This has grown from a fairly modest operation to a $62B business as of the close of their latest fiscal year (FY 2012). Dell succeeded with an Internet-based business model by concentrating on the accuracy, agility and speed that its much larger competitors could not match. Honeywell, IBM and others could notRead Moredell supply chain managment1676 Words   |  7 PagesCourse: Supply Chain Management (SCM) Assignment One – Singular Unit Supply Chain Management Subject HOW DELL IS MANAGING ITS SUPPLY CHAIN Writer Bassam Badran IV Date of delivery 10-10-2012 Due date (submittal) 10-11-2012 Grade 20% References Compiled from several articles in Business Week (1997 through 2001); cio.com (2001); dell.com, accessed March 27, 2003; Hagel (2002). 1. Principals and Reasons In this project you would understand the concept of managing the supply chain in DellRead MoreSOME SUCCESS STORIES IN SUPPLY CHAIN MANAGEMENT 1688 Words   |  7 PagesSOME SUCCESS STORIES IN SUPPLY CHAIN MANAGEMENT Adriano O. Solis, Ph.D. Academic Advisor, NAPM El Paso Wal-Mart Stores Perhaps one of the most commonly cited success stories in supply chain management (SCM) is that of Wal-Mart Stores, Inc., which reported total sales of $191.329 billion and a net income of $6.295 billion during the fiscal year ended January 31, 2001 (see www.walmartstores.com). These figures represent a 15.9% growth in total sales and a 17.1% increase in net income overRead MoreEssay on Operation1079 Words   |  5 PagesSlide 1. Inventory Management ( ALZAM ) Gd evening everyone, my name is ALZAM. Today my group members and I will be presenting our case study on inventory management. Let me introduce my group members, Jefren, Jerrick, Alan, Victor and Kelvin. Our presentation will last abt 20 mins Slide 2. Introduction (ALZAM) Let me start off by introducing inventory management. Its part of Supply Chain Management that contain systems and processes of maintaining the appropriate level of stock in a warehouseRead MoreBackground of Voici Brands1808 Words   |  7 PagesProblem statement this paper will argue that Voici Brand needs a centralized strategy for their supply chain, to be able to improve supply chain speed and efficiency. They can become more effective by reducing the lead-time to ensure that they meet the needs of their customers. Background Voici Brands is a large department store that deals with fashions, from designing to tailoring and production. Over the past five years, the Los Angeles based Voici Brands had widened distribution from departmentRead MoreSupply Chain Of A Continuous Replenishment System Essay1712 Words   |  7 Pagesin the first instance to achieve economies of scale and a pull system is used secondary in order to achieve optimum customer service levels (Rossin, 2012). (Claudio, Zhang, Zhang, 2007) discuss that this strategy focuses on efficiencies in the supply chain, which in turn achieves an acceptable trade-off in reducing inventories and maintaining stock levels. 2.3. Vendor Managed Inventory Vendor managed inventory (VMI) is strategy in which the supplier takes the full responsibility of supplyingRead MoreDell Supply Chain Management5373 Words   |  22 PagesTable of Contents 1. Introduction 1 2. Literature Review 1 3. Supply Chain Management 6 4. Components of Supply Chain Management 7 5. Business Process Integration 8 6. Dell Computers 12 7. Dell’s value chain 13 8. Dell’s Supply Chain Management 14 9. Significance and Advantages of supply chain management 17 10. Cost effective and consumer friendly SCM of Dell 20 11. Conclusion and recommendation 21 12. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..22 1. Introduction Companies